Superscale: The AI CMO for the 99%

It’s a tantalizing prospect - the first single person unicorn. My guess is that we’re still some way off this becoming a reality. What we are seeing today is that tools like Lovable are smashing down the barriers to building products and businesses. A new wave of solo entrepreneurs and micro-team companies are emerging, able to build and launch products with very limited need for software engineers. On top of that, 99% of small businesses are fundamentally locked out from getting customers as they can’t afford competitive marketing. So, how do these businesses get customers?

We think the answer is Superscale. Superscale does for marketing what Lovable did for building. It lets anyone create and launch high-quality marketing campaigns in minutes. Simply enter your website or your product URL and Superscale analyzes your product and website information to instantly create, test, iterate, and deploy highly personalized campaigns through video, UGC, and static ads on social platforms like Meta and Tiktok.

Where Superscale stands out is that it’s not just an ad-generator - it’s your AI CMO. Their product does all the heavy lifting to distill your workflow down to a few moments of creativity. It understands your business and brand instantly, generates and iterates content based on your customer personas, can run and test them at scale directly into social platforms - completely independently. For busy entrepreneurs and teams this is huge as there’s a big delta between “almost-automated” and auto-pilot.

Superscale is part of a new wave of expert AI agent platforms with the potential to democratize aspects of business from software development to sales to legal and customer support. Marketing is a great opportunity for AI given the costs and complexity of creating efficient marketing. AI tools like Superscale can massively cut the time it takes entrepreneurs to acquire customers online and build their businesses. And it guides you to quickly iterate when messages and formats aren’t working. 

Succeeding in marketing requires taste, and Patrick and the team at Superscale clearly have it. When we met them it was clear that they knew the difference between great marketing and “AI Noise”. Marketing is about delivering the right message to the right person at the right time in the right place and Superscale is building a platform to do this.

Superscale has an incredibly strong team that we’ve been following over the years. They managed to get from concept to stellar Beta product in under three months and have just now thrown open the doors to a full, public launch. We can’t wait to see what a new generation of marketers and entrepreneurs are able to build with the platform.